Search Engine Optimization (SEO) Articles

The Associated Press has revealed some new guidelines for its reporters with regards to credit and attribution. The guidelines come in the form of a letter from AP Senior Managing Editor Mike Oreskes. Is the AP asking its reporters to do what it has frowned upon in the past? Share your thoughts. The guidelines apply to AP reports in print, broadcast, and online news, and stress the importance of giving proper attribution to other publications that break stories. "We should provide attribution ...

Google has decided to give it’s privacy policy a little bit of a makeover. According to the Google Blog they are not changing any policies, just combining some of its more redundant product-specific policies and making their main policy a bit easier for users to understand. Some of the policies to get combined with each [...]Check out the SEO Tools guide at Search Engine Journal.Google Makes Changes to Their Privacy Policy That We Can All (Almost) Understand

In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.) The operators listed in Part 1 should suffice for most searches. Yet, certain types of searches are most efficiently accomplished [...] *** Read the full post by clicking on the headline above ***

Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile. They begin as a banner that expands when clicked into a map with the option to [...] *** Read the full post by clicking on the headline above ***

Since the release of the newest version of Digg, v4, launched last week, the less-than-warm reception has caused a massive influx of traffic to their rival – Redditt. Launched less than a year after Digg, Redditt hasn’t been as popular, but they did have very loyal users. However, starting Sunday night, the four-person team has [...]Check out the SEO Tools guide at Search Engine Journal.Reddit Prospers From Digg v4 Debacle

Google announced that it is updating its privacy policies to make them simpler. They don't appear to have any changes involving CEO Eric Schmidt driving around neighborhoods in an ice cream truck, luckily. Google isn't actually changing any of its privacy practices. It's just trying to make the language more understandable. Google Associate General Counsel Mike Yang outlines the updates: Most of our products and services are covered by our main Google Privacy Policy. Some, however, also ...

Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation.” Location-based ads are enabled by three sets of ...

Long, complicated and lawyerly—that's what most people think about privacy policies, and for good reason. Even taking into account that they’re legal documents, most privacy policies are still too hard to understand.So we’re simplifying and updating Google’s privacy policies. To be clear, we aren’t changing any of our privacy practices; we want to make our policies more transparent and understandable. As a first step, we’re making two types of improvements:Most of ...

Google has given an update on its immediate plans for Google Wave. As you probably know, the company recently announced that it would be shutting down Google Wave as a standalone product, thought Google said it would preserve the technology behind Wave for future use and integration with other Google products. Google announced that it will expand upon the 200,000 lines of code that it has open sourced already, to "flesh out the existing example Wave server and web client into a more complete ...

It seems that bedbugs can be found everywhere these days, and the New York office of a certain search giant is no exception.  Late yesterday, a Googler reportedly tweeted that her workplace had been invaded. According to Nicholas Carlson, the pammy5 Twitter account belonging to "a Googler in marketing" just sent the message, "jeepers i am not immune from the bedbug epidemic.  bedbugs have been found at work." Now the account - which a small amount of detective work connected to Pamela ...

If you visit Google on Saturday, September 4th, or visit a Google property where it is already September 4th such as Google New Zealand, you will see a special Google logo. The logo is of a buckyball or fullerence, which is any molecule composed entirely of carbon, in the form of a hollow sphere, [...] *** Read the full post by clicking on the headline above ***

In June Google started beta testing it’s Local Shopping inventory feature which allows merchants to submit a list of products that they currently have in stock so that users can easily locate these goods when performing a search. They have since received a lot of positive feedback from searchers and have an influx of retailers [...]Check out the SEO Tools guide at Search Engine Journal.Google Opens Local Merchant Inventory Feature to All

Google is planning to launch a mobile music download service that would allow users to access songs wherever they have access to an Internet connection. According to Reuters, Google has been in discussions with the major labels about reaching licensing agreements.  Google has not yet signed any licensing deals but the major labels are reportedly interested in seeing a competitor to Apple’s iTunes launch. "Finally here's an entity with the reach, resources and wherewithal to take on ...

Twitter CEO Evan Williams revealed some numbers about Twitter usage on the company blog, while talking about how the Twitter ecosystem (of third-party developers and apps) continues to play an important role in the company's success. Twitter has over 145 million registered users, he says.   Not that this is a surprise by any means, but mobile is also playing an increasingly important role. "Total mobile users has jumped 62 percent since mid-April, and, remarkably, 16 percent of all new users to ...

After wisely letting the air clear following the big Apple TV announcement (and all the comparisons to Google TV), Yahoo's stepped forward to remind everyone that it also intends to compete in the connected TV space.  Yahoo announced a partnership with a major TV manufacturer this morning. Vestel, the TV manufacturer in question, is Europe's largest.  It claims to produce 16 percent of LCD TVs made on the continent, and 25 percent of digital set-top boxes, too. That gives the ...

The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers.Click to read the rest of this post...

Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that they will credit bloggers for any stories they break.Click to read the rest of this post...

Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck.Click to read the rest of this post...

I’ve said it many times and I’ll say this again: Excel if the ultimate SEO tool that can help you in any task (if you know how to use it right). I have already shared the huge collection of Excel tips and tricks for SEOs and web marketers – that post helped me to discover [...]Check out the SEO Tools guide at Search Engine Journal.ASAP Utilities – SEO and Productivity Addin for Excel

The Google Webmaster Central blog announced improvements to their rich snippets feature. The improvements include a way to tell Google how you want your breadcrumb URLs to appear and an improved rich snippet testing tool. The breadcrumbs you have seen before, we have pictures here. Sometimes you don’t like how Google shows breadcrumbs in [...] *** Read the full post by clicking on the headline above ***